About Us

The match ends. The culture doesn’t. We build apparel for those who carry the game with them — on the street, in the city, every day.

Origin

Growing up in Delhi, football became more than a sport — it became an identity. A language everyone spoke without speaking. A thing that connected people across cultures, borders, and rooftops.

But there was no clothing that felt like us. Most football apparel felt temporary. Trend-driven. Tied to a single season. We didn’t want a kit. We wanted a culture.

So we built Ninety Plus — for the ones who live the game outside the stadium. The last-minute believers. The people who still talk about that goal at 2am.

Philosophy Cards

Culture Over Trend — We don’t chase seasons. We chase stories — the ones written in extra time, in the mud, in the stands, in the silence after a final whistle.

Street-Ready Always — Our designs move between the terraces and the pavement without missing a beat. Football culture belongs everywhere — so does your fit.

Built to Last — Premium fabrics. Obsessive craftsmanship. The same care a club puts into its badge, we put into every stitch. Your wardrobe should outlast any transfer window.

Manifesto

Some moments don’t belong to the scoreboard. They belong to you — the ones burned into memory, the shirts handed down, the players who made you believe. Ninety Plus exists for every person who carries the game beyond the stadium. This isn’t apparel. It’s a signal. And if you know, you know.